Year
2023–2024
Client
University of Southern California (In-house)
Scope
Art Direction, Social Media Advertising, Print & Digital Design, Environmental Design
Overview
About
One of the most iconic stadiums in the United States, the Los Angeles Memorial Coliseum has been at the forefront of many historic and significant events since its completion in 1923. Originally commissioned in 1921 as a memorial for those who served in the U.S. Armed Forces during World War I, it has been the venue for the first Super Bowl in 1967, as well as the 1932 and 1984 Olympic Games; it is also considered the home stadium for the USC Trojans football team. From sold-out concerts by musical groups and artists like Bruce Springsteen, The Rolling Stones, and Pink Floyd, to hosting historic events such as Nelson Mandela’s return to the America and the first Papal Mass by Pope John Paul in 1987, the Los Angeles Memorial Coliseum continues to shape history for many years to come.
As the Senior Designer for the Auxiliary Services marketing team, I worked alongside the LAMC marketing team to explore and build out new and exciting visual concepts for their print and digital campaigns, which included social media graphics, magazine ads, email blasts, and large-format banners and signage. I have also led the visual direction for multiple campaigns to celebrate the coliseum’s centennial anniversary in 2023, including the promotional ads for LAMC’s anthem, “We Came to Bring the Fire” and the design for their Centennial Celebration Coin. These projects, among many others, reflect the pride and tradition that define the Coliseum’s enduring legacy.
Campaigns
A Song for the Ages
USC Thornton alumni Ella Collier and Sam Vendig were invited back to their alma mater to compose an anthem that celebrates the centennial anniversary of the historic L.A. Coliseum. As the lead designer working with the LAMC team, I was tasked with creating a system of scalable print and digital ads to promote the upcoming release of their song, “We Came to Bring the Fire,” at the USC-Utah football game on October 21, 2023.
The song release was advertised on multiple locations, including the main university campus, social media, and the area surrounding the stadium venue. The LAMC centennial anthem debut has also been covered by KTLA 5, The Daily Trojan, and the Los Angeles Magazine.
Additional Campaigns
Print, digital, and social media campaigns were developed to promote LAMC programs, including the Bricks Program and the annual Commencement Tours.
Digital, Email, and Social Media Campaigns
Prints, Publications, and Large-Format Signage
While print continues to serve as our primary method of advertisement on the University of Southern California's main campuses, we collaborated with OOH printers to produce and install posters and banners in and around LAMC stadium venue to promote ongoing programs during university events, football games, and music events.
Centennial Anniversary Coin
Presentation Decks
