About
Nutricent, a South Korean nutraceutical brand, is looking to expand into Western market by the fall of 2021. The redesigned packaging takes inspiration from the patterns and motifs present in their original products in South Korea. Natural imagery, bright gradients, and patterns from nature work together to cement the brand's image and commitment toward solutions that lead to healthier, energetic lifestyles.
Type of Work
Brand Identity, Market Research, Packaging
An Electrifying Addition
Nutricent's Vitamin A and C supplement boosters stand in stark contrast to the earthy palette utilized by the Pure Barley and Oats line. Energetic neon colors layered in gradients were chosen to emulate the boost of energy consumers may experience by using the product.
